Who is Voegeli & Wirz?

V&W's century-old history, its diamond expertise and its integrity form an unprecedented legacy in the world of diamonds in Switzerland.

V&W Century Old Culture

V&W Century Old Culture

Traceability, responsibility, and commitment

Traceability, responsibility, and commitment

Symbolism of Kintsugi

Symbolism of Kintsugi

V&W Century Old Culture

It takes something as simple as walking into our V&W office to feel the passion behind our work. Our devoted employees who have been working with us for the past twenty years, to the incredible new members of our team, encompass our strong sense of belonging. With our excellent geographic location in the heart of Europe, we are able to create meaningful connections with watchmakers which help us to understand better the needs of our customers. Bringing authentic advice on diamonds to our customers and creating long lasting change is what inspires us to continuously educate ourselves. This, along with our drive to create stress free solutions for our customer’s and to provide them with tailor-made services is what sets us apart. Our constant strive for perfection is well matched with our recent unification with Niru Group, as our companies have been able to inculcate our joint values of belonging and spreading happiness with one another. We look forward to utilizing our strong sense of culture to continuously service our customers with the utmost professionalism.

V&W Century Old Culture

Traceability, responsibility, and commitment

At V&W, we understand that transparency in supply chain is the key to trust, so we aim to implement ethical practices that not only allow others to trust us but also allow us to have pride for our own work. We believe in transparency not because we have to, but because we want to. This ideology has factored into the reason behind receiving our certification as the Best Practice Principle (BPP) and gaining our reputable nature with our clients. In light of our recent merger with Niru, we look forward to growing our Corporate Social Responsibility by working closely with De Beers and Alrosa and to follow the strict principles of RJC, reflecting candor within our work.

Traceability, responsibility, and commitment

Symbolism of Kintsugi

Kintsugi is an ancestral technique, discovered in 15th century Japan, that aims to sublimate broken objects. More than a technique, however, Kintsugi is a philosophy that consists of understanding the history of objects in order to propose a new beginning. The result of this leads these objects to become paradoxically more resistant, beautiful, and even more precious.

The unification of Voegeli & Wirz and Niru is symbolic of the power of sublimation, like Kintsugi. Together, Voegeli & Wirz and Niru have morphed to create a new form of beauty, a greater radiance, and a rise and gain in perfection.

V&W is celebrating 102 years attributed to its strong culture of excellence with a commitment from its team members to provide its client’s stress-free sourcing solutions. Niru’s focus on precision manufacturing will help V&W provide increased transparency, making Niru the golden glue for V&W to move forward with even more confidence.

In conclusion, the philosophy of Kintsugi is perfectly embodied in the joint forces of Voegeli & Wirz and Niru.

Symbolism of Kintsugi